The minute we met in that conference room it was a complete love fest. [CB2 and GQ were] two brands that were dying to meet. Two brands that were dying to be put together like tequila and soda. – Jim Moore, Creative Director At Large at GQ
There is value in eclecticism, so just make it an interesting mix and it’s going to be special and it’s going to make you happy.
“You would have people like Mick Jagger and Farrah Fawcett sitting in line to buy jeans and that is the ultimate definition of a brand. That’s just cool. That excites me. That’s what it’s all about.” – Ryan Turf on why CB2 collaborated with Fred Segal.