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Every time we do something new it’s scary, but you have to take the chance and do it.
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The minute we met in that conference room it was a complete love fest. [CB2 and GQ were] two brands that were dying to meet. Two brands that were dying to be put together like tequila and soda. – Jim Moore, Creative Director At Large at GQ
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There is value in eclecticism, so just make it an interesting mix and it’s going to be special and it’s going to make you happy.
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“You would have people like Mick Jagger and Farrah Fawcett sitting in line to buy jeans and that is the ultimate definition of a brand. That’s just cool. That excites me. That’s what it’s all about.” – Ryan Turf on why CB2 collaborated with Fred Segal.